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Confused by Twitter, Facebook, LinkedIn, Martindale-Hubbell Connected, foursquare, and Flash Mobs? You aren't alone. Social Media is exploding, and its ramifications go far beyond planning lunches with friends. Consumers are using social networking tools to air grievances -- just ask United Airlines about how effective social media can be as a complaint vehicle. But today's social media tools are also very effective business tools -- your firm or company can use them for marketing, client relationships, employee communication, and so much more.

  On Monday, April 19, I will chair Social Media: Risks & Rewards, a daylong program in San Francisco that appeals to general counsel and law firms. It will cover a range of topics, such as how to protect your company's identity, privacy, and intellectual property, as well as expose key ethics issues and how to construct an effective social medial policy.

   The ALM Events team has brought together a terrific group of speakers, from top corporate law departments, including Walmart, American Express, GE Capital, Expedia, Intel, Wells Fargo, and more.

   The day closes on a candid conversation with Lin Cherry, MySpace general counsel, followed by old-fashioned networking: a cocktail party! For more information, visit ALM Events. CLE credit is available for New York and California lawyers. The program is sponsored by Martindale-Hubbell Connected and ELT.

   P.S. The Common Scold readers can receive a $50 discount off registration by using promo code TCS50.

 

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