Legal Marketing & PR

Law practice and golf

By Ed

If you're a golf fan, you've just witnessed an outstanding competition. Whether you support Tiger Woods or are turned off by his personal challenges, you have to admit that he causes the sport of golf to be viewed by many more people than when he's not playing.

I just read an article about a study that suggests that other golfers do not play to their potential when Tiger plays because they think he will win the tournament. Rather than the competition bringing out the best of everyone, others seem to do worse, giving up before they begin.

And, the same is true in law firms ... when associates "give up," believing the "star associate" will get the prime assignment. This is counter-intuitive to me. What has been your experience?

Full post as published by Law Biz Blog on April 12, 2010 (boomark / email).