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Measuring ROI on social media with Katie Paine

By Lisa Kennelly

How do you measure the ROI on social media? Can you even measure it? At LexBlog we hear these questions often from attorneys who want to know how to measure the success and investment in blogging and other tools. At the monthly breakfast put on by the Social Media Breakfast group here in Seattle today, marketing consultant Katie Delahaye Paine gave a presentation on this very topic, titled No More Excuses: Yes We CAN Measure Social Media! Katie (@kdpaine) is known as the "Queen of Measurement" and her company, KDPaine & Partners, measures the effectiveness of both social media and traditional public relations. You can watch the recording of her talk on the SMBSeattle Ustream page, or view the PDF of her slideshow. But some of the points that are applicable for lawyers and legal bloggers are worth noting right off the bat, including the 7 steps to Social Media ROI...continue to full post

Full post as published by Real Lawyers : Have Blogs on April 13, 2010 (boomark / email).