Legal Marketing & PR

How to Get an A+ on the Secret Client Report Cards

By Larry Bodine

When your law firm sends an invoice electronically to a client, did you know that your client will run it through sophisticated project management software and create a report card about your firm? Then your client will share this secret report card with other companies!

We'll show you how to get an A+ that generates new files and revenue, in our April 28 Webinar, "What Corporate Clients are Buying...and How They Judge Law Firms."

More than 400 in-house legal departments will use the data in your bills to measure your performance.  They will track your project's staffing, duration, cost, budget, and results.  Their systems show actuals costs and results vs. what you predicted.  Corporations will compare your numbers with those of their other law firms handling similar projects.  Then your clients will periodically evaluate you and share your evaluations with others in their law department, as well as potential clients in other law departments.

REGISTRATION FEE: $300 per computer connection.  You can show the computer display on a movie screen and any number can attend in a single room.
PRESENTED BY: Apollo Business Development and Serengeti Law 
SPEAKERS: Researchers Rob Thomas and Bernadette Bulacan
DATE: Wednesday, April 28, 2010
    1 PM Eastern time
    Noon Central Time
    11 AM Mountain Time
    10 AM Pacific Time
LOCATION: On the Web, on your computer
MORE INFO: Contact Laura Kresich, Program Director at (773) 966-9273 or  Lkresich@lawmarketing.com
WEBSITE: http://www.PBDI.org
 

Most law firms don't know about the systems that their corporate clients are using to select and retain outside counsel, as well as to evaluate their ongoing performance.   As a result, they miss strategic opportunities to stand out from the competition.   

This live, online web seminar will:

• Identify emerging trends in how in-house counsel are managing work with outside counsel, collected from 400 legal departments annually.
• Expose the 'reports cards you don't see' and other data used by in-house counsel to  select, retain, and evaluate top-performing  outside counsel;
• Deliver specific tips on how your legal team can earn favorable ratings that will help generate new business for you and your firm.

TOPICS COVERED

• Providing service that sets you apart
• Identifying new marketing opportunities with clients
• Earning favorable ratings that will help generate new business for you and the firm
• Discovering the data that E-billing and matter management systems collect about your performance
• Understanding the systems and processes used by clients
• Ensuring staffing meets with client expectations
• Using early case assessments and budgets to boost your grade.
• Knowing what in-house counsel want, and don't want, from law firms.
• Using alternative fees to improve your report card.

WHO SHOULD ATTEND

• Managing partners, members of law firm executive committees and members of management committees that want to keep and grow revenues from corporate clients
• Marketing partners who want to advise their partners and practice group leaders on how to get an A+ on your client's report card.
• CMOs, Marketing Directors and marketing professionals who market to corporations, support lawyers in business development and draft RFP responses to win new business. 

Full post as published by Larry Bodine's LawMarketing Blog on April 16, 2010 (boomark / email).