Bankruptcy

No-name Cookies Vs. No-name Law Firms

By Joseph McDaniel, Esq.

He made "Famous Amos Cookies", or some such product.

He had to file a bankruptcy, and his name for the cookies, as a trademark, was valuable and non-exempt, and was sold to somebody who then produced cookies under the name Amos had previously used.

Now Amos was a cookie-maker without a name. So what did he do? He did what anybody smart would have done; he took his deficiency (he was now the cookie-maker without a name, after all), and turned it into an asset.

And started making and selling "Famous No-name Cookies".

I saw some once and, after learning the story (and I apologize if I got any of it wrong), I bought a lot, and will buy more when I think about it.

How about no-name law firms?

Well, I like no-name cookies.

But no-name law firms? Not so much.

Here's why: there are no good law firms. There are only good lawyers.

So with a no-name law firm, who do you get?

I don't know the answer to that one, either.

And for those of you who are curious, this is just a follow-up to my post about finding the best bankruptcy lawyer for your case in Scottsdale, Mesa, Paradise Valley, Chandler, Casa Grande, Tempe, Chandler, Gilbert, Glendale, Peoria, and Apache Junction.

And a no-name law firm is one with a name like "The We Help You File For Bankruptcy Law Firm", or the "Bankruptcy's R Us Law Firm".

Maybe they're the greatest thing since sliced bread (or Famous No-Name Cookies), but I want to be able to vet the guy working on cases, not a trade name. And such a trade name does not lend itself well to a Martindale search, or an AVVO search, or a Findlaw search.

NOTHING HERE CONSTITUTES LEGAL ADVICE RE A CHAPTER 7, CHAPTER 13, CHAPTER 11, OR CHAPTER 12. FIND AN ARIZONA BANKRUPTCY LAWYER WHO IS BOARD CERTIFIED IN BANKRUPTCY LAW, AV RATED, AVVO 10 RATED, ON SUPERLAWYERS, OR JUST VERY EXPERIENCED AND A FORMER CHAIR OF SOME BANKRUPTCY SECTION OR COMMITTEE. NOTHING HERE MAY BE USED AS LEGAL ADVICE IN CONNECTION WITH ANY BANKRUPTCY, WHETHER THAT BANKRUPTCY IS IN PHOENIX, GLENDALE, TEMPE, MESA, SCOTTSDALE, OR ANYWHERE ELSE.

Full post as published by Arizona Bankruptcy Attorney Blog on April 27, 2010 (boomark / email).