Legal Marketing & PR

Last Chance to Register for What Corporate Clients are Buying...and How They Judge Law Firms

By Larry Bodine

THE REPORT CARDS YOU DON'T SEE

When your law firm sends an invoice electronically to a client, did you know that your client will run it through sophisticated project management software and create a report card about your firm? Then your client will share this secret report card with other companies!

In tomorrow's Webinar, "What Corporate Clients are Buying...and How They Judge Law Firms," we'll show you how to get an A+ that generates new files and revenue.

More than 300 in-house legal departments will use the data in your bills to measure your performance. They will track your project's staffing, duration, cost, budget, and results. Their systems show actual costs and results vs. what you predicted. Corporations will compare your numbers with those of their other law firms handling similar projects. Then your clients will periodically evaluate you and share your evaluations with others in their law department, as well as potential clients in other law departments.

TOPICS COVERED:

• Providing service that sets you apart
• Identifying new marketing opportunities with clients
• Earning favorable ratings that will help generate new business for you and the firm
• Discovering the data that E-billing and matter management systems collect about your performance
• Understanding the systems and processes used by clients
• Ensuring staffing meets with client expectations
• Using early case assessments and budgets to boost your grade.
• Knowing what in-house counsel want, and don't want, from law firms
• Using alternative fees to improve your report card

Click here to learn more about this Webinar.

The Webinar is this Wednesday, tomorrow, so don't delay - register now!

Cost: $300. Any number can attend in the room where you connect to the site and the call. One computer connection per registration.

Full post as published by Larry Bodine's LawMarketing Blog on April 27, 2010 (boomark / email).