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Betraying trust as a business model

By Kevin

I've found out I can become a 'premium influencer' on Twitter. Right now MyLikes, a self described 'word-of-mouth advertising platform,' thinks I'm an influencer. Apparently this comes from sharing on Twitter information I believe is helpful to others. No question the more news, commentary and insight of others that I share with people on Twitter, the more people with similar interests who follow me on Twitter. Until tonight though I never thought of becoming a 'premium influencer' by having advertisers pay me for sharing their adds with people who come have to trust me on Twitter. Trust I established by sharing information I thought my Twitter followers would find helpful or interesting. Excuse me if I don't understand what social media is all about, but I find the concept outlined in the below email I received from Michelle Matheus, the Marketing Manager for MyLikes, pretty disgusting...continue to full post

Full post as published by Real Lawyers : Have Blogs on April 30, 2010 (boomark / email).