Intellectual Property Law

Saks Fifth Avenue Cries Foul Over Olympia's Salon Fifth Avenue

By Michael Atkins

Salon Fifth Avenue’s (left) and Saks Fifth Avenue’s logos

I actually heard about this while I was getting my hair cut.

Saks Fifth Avenue reportedly is unhappy with an Olympia salon’s use of the name “Fifth Avenue Salon,” including the salon’s script design.

The salon started out on Fifth Avenue. It’s since moved, but reportedly has used the name for 35 years.

The salon says it’s not rolling over, even though it received a letter the salon interpreted as “change your name — or else.”

The salon points out that there are no Saks Fifth Avenue stores in Washington.

Story here via KOMO News.

Wonder if Saks is making similar demands of Florida’s Salon Fifth Avenue, Georgia’s Salon Fifth Avenue, Kentucky’s Fifth Avenue Salon, or Utah’s Salon and Spa Fifth Avenue.

Photo credit: KOMO News

Full post as published by Seattle Trademark Lawyer on May 17, 2010 (boomark / email).