Legal Niches

Target Revamps Video Game Retail Space

By james_fudge

Target announced today that it is revamping its game space to create a more enjoyable "shopping experience." But buried amongst the hyperbole and self congratulatory bullsh*t, Target did mention something that may actually be useful for consumers - video game Learning Centers.

Target's new video game Learning Centers will feature a 40" high definition touch screen where guests can read reviews, learn about game features, sort by ESRB ratings, view in-store price and inventory, receive recommendations on best sellers, or page a team member for assistance; and Trial Stations allow guests to try out the latest titles before they buy. These enhancements will help eliminate common decision-making questions, such as what games are age-appropriate, how many players can participate in a game, and which types of controllers are required.

We hope the learning centers are as intuitive and educational as Target promises. Parents, grandparents and consumers with only a basic understanding of video games need all the help they can get to avoid buying crappy games.

Full post as published by GamePolitics.com on May 17, 2010 (boomark / email).