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: GamePolitics.comMerits of AHA & Nintendo Affiliation Debated
By pete_gallagher
ABC News has a piece online which contains reactions to Nintendo's just-announced partnership with the American Heart Association.
For starters, Nintendo did agree to pay the AHA $1.5 million dollars over three years in what was termed a 'gift.' AHA President Dr. Clyde Yancy told ABC's Health Editor Dr. Richard Besser that such corporate endeavors on the part of the AHA follow a 'very deliberate process.'
In regards to the dollars exchanging hands, Yancy stated, 'Certainly resources have exchanged hands, because it takes quite a bit to launch a new initiative.' He added, 'The logo's not for sale.'
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Full post as published by GamePolitics.com on May 17, 2010 (boomark / email).
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