Legal Research

"Gain Clients by Giving Your Knowledge Away!"

This post was written by Tom Kane: "Okay, there is a boner of an idea you might say. But, stick with me a minute.

Actually, the idea isn't that farfetched. In fact, it's pretty elementary. Bloggers do it all the time, that is, if their blog is any good. Lawyers present at seminars and write articles all the time as well. And, if they are at all effective, they will be very educational, informative, useful, enlightening, etc., etc.,....you get the idea. That is called giving knowledge away.

Some refer to it as "educational marketing" (Trey Ryder for one), or "content marketing," as in a recent article by Jay Fleischman over on Legal Practice Pro..."

Continue reading this interesting post and reach the active links by clicking on the author's name.

Source: Legal Marketing Blog.com, 25 May 2010, reproduced with permission of the author

Full post as published by Stark County Law Library Blawg on May 26, 2010 (boomark / email).