Legal Commentary

We sneak-previewed Law Technology News'  May cover story at the April 19 ALM conference in San Francisco, "Social Media: Risks & Rewards" -- but you can see the expanded version of the story on the LTN website.

Our social media showcase starts with my article about how to construct an effective social media policy that both protects and promotes your organization's brand, intellectual property, employees, products and services, and customer relationships.

Then you'll find the articles from the print edition ("Don't Fall Into Ethical Traps," by Carole Levitt and Mark Rosch; and "Tweeting for Trouble," by Jonathan Ezor) and three bonus articles -- by Theodore Banks, Larry Bodine, and Cecil Lynn -- as well as information about additional resources!

That's not all. Mark Bisard, a speaker at ALM's two recent conferences on social networking in New York and San Francisco, is my guest on May's Law Technology Now podcast, where we continue the discussion. Bisard explains how American Express set up @AskAmex on Twitter, and talks about how his company is navigating the challenging but fruitful social media terrain.