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Bad but Potentially Hilarious Idea of the Day: Buy a Google Ad Naming A Hiring Partner

By Eric Lipman

I have to assume it was tongue-in-cheek, but Matthew Homann at The [non]Billable Hour has suggested that one way an attorney in search of a job might increase his or her chances would be to purchase an ad on Google, using the hiring partner's name as a key word. The idea is a variation on the Google Job Experiment employed successfully by advertising copywriter Alec Brownstein. Here's the video showing how it worked for Brownstein: And here's an interview with the Young & Rubicam exec who interviewed and hired Brownstein after coming across the ad. Suffice it to say I don't think that many BigLaw hiring partners would be as impressed as the creative types that run ad agencies ("Hey Howard Ellin -- Hiring Me is Fun!"). But if any of you job seekers out there try it, please keep us in the loop.

Full post as published by Legal Blog Watch on June 06, 2010 (boomark / email).