Legal Niches

Armed Forces Turn to Augmented Reality for Recruiting

By pete_gallagher

The U.S. Air Force and U.S. Army have each debuted marketing efforts spearheaded by augmented reality.

The Army's Race for Strength Challenge—available online, and in kiosk form at select NASCAR events—allows gamers to pilot the Army-sponsored left-hand turn vehicle piloted by Ryan Newman. Online users will be prompted to print out an image of Newman's Impala (PDF) to utilize as a virtual steering wheel, in conjunction with a webcam, to control the car onscreen. In the race Newman's car will compete against MRAP and Stryker armored vehicles.

The racing game is said to be 'an extension of the U.S. Army's continuing effort to showcase its high-tech skills training and the various options and career opportunities it offers.'
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Full post as published by GamePolitics.com on June 08, 2010 (boomark / email).