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: GamePolitics.comEA Chief Defends Online Pass: Work Isn't Done When A Game Ships
By pete_gallagher
Electronic Arts CEO John Riccitiello recently spoke to Industry Gamers and took some time to defend the company's Online Pass initiative.
Online Pass, of course, ties multiplayer access for certain games to a one time use code included with a new, shrink wrapped title. If the game is traded in, the person purchasing the game used will need to spend $10 in order to receive a new code to unlock multiplayer abilities.
EA has stated that Online Pass was not designed to address used game sales, but was more about providing more value and entertainment to online users. Riccitiello was asked whether he thought this statement was disingenuous on EA's part.
He replied: Read More
Full post as published by GamePolitics.com on June 09, 2010 (boomark / email).
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