Legal Research

"Blogging for Law Firms"

This post was written by Jordan Furlong: "Following on earlier posts about Facebook, Twitter and LinkedIn for law firms, this entry will look at the last of the Big Four social media tools, blogs. In all the recent excitement over the three famous brand options, we sometimes forget that blogs started it all; equally, we can confidently predict that if unforeseen disasters were to befall social networking, blogs would be the last ones standing. As before, this post will look at the use of blogs in the enterprise context, for firms in general rather than for individual lawyers. That's an important distinction for all these tools, but especially for blogs.

I wrote about law firm blogging 2 1/2 years ago, at Law21, and my opinion at that time was that blogs were a mediocre fit for law firms (as opposed to the lawyers inside them):

...So I'm now prepared to say that yes, a law firm can use blogs effectively as a modern marketing, communications and branding tool -- especially since blogs also function very effectively as "conversation starters" in the other three social media networks. But firms still need to follow some rules if they want to continue to extract value from blogs and increase that value over time. Here are some of my recommendations about how a law firm can blog effectively..."

Full text and active links are available by clicking on the author's name.

Source: Law Firm Web Strategy, 23 June 2010. Copyright © 2007 - 2010 Stem Legal Web Enterprises Inc. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on June 25, 2010 (boomark / email).