Legal Niches

Survey Says: We Love Physical Media

By james_fudge

According to a report from Ipsos MediaCT, 64 percent of those surveyed preferred physical discs over digital downloads. Ipsos MediaCT surveyed 1,000 people to come up with its findings. According to Ipsos MediaCT director Ian Bramley consumers still love physical media because of nostalgia, the experience of shopping for games, and the concern that digital collections can be lost.

"I believe the preference for physical discs amongst next-gen gamers reflects the potential value they derive from the pre-owned market, which is holding up the preference for physical – this is unlike the music and film markets," said Ipsos MediaCT director Ian Bramley.

"Physical games discs have a long and well-established history, which is a deep mindset to change – particularly when gamers build a physical collection as they fear losing digital versions. In-store browsing is also important to buyers."

Sony was the first major game maker to figure this out first-hand, when results from digital sales for the PSP Go were less than stellar; the PSP Go, as you probably know, dropped support for the PSP UMD format. Read More

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Full post as published by GamePolitics.com on July 06, 2010 (boomark / email).