Legal Niches

UK Developers: Pro-Canada Marketing Stunt Takes the Piss

By pete_gallagher

Attendees of a recent Game Horizon Conference in the UK last week found mock Canadian passports on their seats in a stunt designed highlight Canada's pro-game developer tax incentives. The timing of the marketing initiative however—coming less than a fortnight after similar tax breaks were killed in the UK—managed to rankle a few feathers.

One anonymous British developer told CVG that the promotion, put on by the relocation firm Quickstar Global, made Canada seem like 'vultures.' The source stated, 'As a British developer it makes me disappointed and angry to see the Canadian government agencies circling the UK like vultures as soon as word was out that the Government u-turned on our tax breaks.'

Another source bemoaned 'Are things now so tight that we can't find British companies to sponsor our events rather than having the Canadian Government preying on our talent and companies?'

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Full post as published by GamePolitics.com on July 06, 2010 (boomark / email).