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: Ms. JD

From the Desk of a Working Mom: Alpha Moms

By Jennifer Guenther

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There is a new definition of moms on the streets, one whose tag line infers a hyper-aggressive, stop-at-nothing, bring-home-the-bacon-fry-it-up-in-a-pan-with-a-smile type of mom. According to a recent MSNBC.com article, these new moms are defined as the ?busy mom who seems to juggle it all. Effortlessly. She?s up on the latest trends from high fashion to high tech, and if you?re searching for the best stroller, she?s been there and done that.? These moms are ?hungry for information? and ?not shy about letting their friends know they had a disappointing dinner at a local restaurant.? They have fulfilling careers and ?get it right with their children.? These new moms are the? (drum roll please), ?ALPHA MOMS!?

And apparently there are enough of these super, do-it-all and have-it-all type of Alpha Moms that they are the very type of person that advertisers are now targeting and large companies are seeking out as costumers. These are the moms who seek out the high-powered and high-paying careers; the ones who start their own business and don?t become a statistic. They hyphenate their last name. They have high standards and multi-task like no one?s business. They are ?the trend-setters with money to spend.?

Full post as published by Ms. JD on June 29, 2010 (boomark / email).