Legal Research

"Are Your Web Site Images Effective?"

This post was written by Tom Kane: "Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc. Can't remember if I've mentioned before how boring and predictable these images are. What you want to do is be different and stand out from the crowd.

A brief but effective article by Tony Ogden in the most recent issue of LawyersUSA newspaper (subscription required) grabbed my attention for its simple advice in this regard. I agree that effective visual content is as important as content with some site visitors. And it is not "just decoration," as the article pointed out, and can "help show your firm's professionalism," as well as make visitors feel comfortable.

So, here are the tips Ogden offers:..."

Continue reading this interesting post and reach the active link by clicking on the author's name.

Source: Legal Marketing Blog.com, 22 July 2010, reproduced with permission of the author

Full post as published by Stark County Law Library Blawg on July 23, 2010 (boomark / email).