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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

LMA Gives Out Awards for Brochures, Ads and Marketing Initiatives

By Larry Bodine, Esq.

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law firm marketing, your honor awards Last week the LMA gave out its annual Your Honor awards. Taking a cue from the LawMarketing Portal, the LMA put up the list of the winners online (Click here for an excel file for the full results) and actually printed a 48-page glossy brochure describing what the winners did to get the award. (Click here to download the 2008 Winners Book (it's a 7.18 MB PDF file).

Several of the winners have already been featured on the LawMarketing Portal and Blog:

Bingham took first place for firm identity and their famous "Grizzly Bear Holding a Baby" ad -- see Bingham Sweeps New England LMA Chapter Your Honor Awards
Hamilton, Brook, Smith & Reynolds got an award for their clever holiday card. See Hamilton Brook Smith Reynolds Knows the Elements of a Fun Holiday Message and their clever branded gifts: Law Firm Dispenses Medicine to Understand Boston Accent
Foley Hoag's offbeat advertising campaign: NY Times Features Foley Hoag Advertising Campaign
Choate Hall's web videos that mimicked the "Mac vs. PC" TV campaigns: YouTube and The Law Meet on Choate Recruiting Website
Morrison & Foerster's creative recruiting website: MoFo Mojo Workin’ on Student Recruits

Of course, I couldn't anticipate all the winners, and I'll be contacting several of them to find out key info, such as what the programs cost and what results they brought -- topics that were not thoroughly covered in the winner handbook. I'll keep you posted on what I find out.

To review the list of first-place winners, just click the link Continue Reading...

Following are the first place winners in the 12 categories of the Your Honor Awards:

Category	Entry Name	Entrant	Title	Company
Identity		Kristin Savarese	Editorial Coordinator	Bingham McCutchen LLP
Brochure	Practice Group Brochures and Thought Leadership e Books	Jeffrey R. Scalzi	Director of Marketing	Foley Hoag LLP
Annual Report	2006 Annual Report	Lisa Meyer	Marketing & Client Relations Dir.	Preti Flaherty
Announcement	2007 Holiday Card	Jennifer Phillips	Director of Client Relations	Bass, Berry & Sims PLC
Other	Sedgwick Women's Forum Display Boards & Ads	Kathleen Flynn	Chief Marketing Officer	Sedgwick Detert Moran & Arnold LLP
Single Ad	Diversity Ad	Patty S. Castillian	Communications Coordinator	Holme Roberts & Owen LLP
Campaign		Kristin Savarese	Editorial Coordinator	Bingham McCutchen LLP
Multi-Media Campaign	"A Law Firm That Really Moves"	Kelsey Hamblen	Marketing Director	Goldberg & Simpson PSC
Exhibits/Trade Show/Novelty	Lab Tested, Clients Approved- Making a Mega Presence at a Mega Conference	Audra Callanan	Director of Marketing	Hamilton, Brook, Smith & Reynolds, P.C.
Promotional Events	In-House Jeopardy	Theresa Bomba	Marketing & Communications Manager	Goulston & Storrs
Firm, Practice or Industry Site	Firm Web site	Betsy Huntley	Chief Marketing Officer	Choate Hall & Stewart LLP
Electronic Media	Mofo Mojo	Anna T. Pinedo	Partner	Morrison & Foerster LLP
Media Relations	Meet the "New" Pillsbury	Sandi Sonenfeld	Director of Public Relations	Pillsbury Wintrop, Shaw Pittman
Community Relations	Partnering for Pro Bono	Anne Wallace	CMO	Adams and Reese
Internal Communications	"Connect The Dots" Interaction Rollout	Terri Chytrowski	Director of Communications	Pillsbury Winthrop Shaw Pittman LLP
Training	Goulston & Storrs University Vignettes	Theresa Bomba	Marketing & Communications Manager	Goulston & Storrs University
Research and Intelligence	Benesch Competitive Inteeligence/Market Intelligence Team	Liz Highley	Comms. & Marketing Coordinator	Benesch, Friedlander, Coplan & Aronoff LLP
Recruiting	Recruiting Program	Betsy Huntley	Chief Marketing Officer	Choate Hall & Stewart LLP
Best Chapter		Andrea Stimmel	President	NYLMA
Business Development	CONNECT NOW Business Development Program	Jeffrey R. Scalzi	Director of Marketing	Foley Hoag LLP