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Legal Commentary

: Res ipsa loquitur

Mr. Clean Knows Where You Live: Company Adds GPS Trackers To Boxes of Detergent

By jonathanturley

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First there was that broom stalking you on commercials when you got rid of it. Now, your detergent is watching you. Unilever — maker of Omo detergent — is placing GPS tracking devices in boxes of detergent to locate winners of its prizes through a promotions agency called “Bullet” in Brazil. Just think of Mr. [...]

Full post as published by Res ipsa loquitur on August 01, 2010 (boomark / email).

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