Academic

WIRED WRITES ABOUT Caterina Fake?s Hunch.com site. ?Ultimately, it isn?t just helping people shop?

By Glenn Reynolds

WIRED WRITES ABOUT Caterina Fake’s Hunch.com site. “Ultimately, it isn?t just helping people shop for cars ? it is getting its users to volunteer a truly impressive amount of unique psychographic data. Just as Google built a vast index of the Web and Facebook constructed a model of our social connections, Hunch is assembling an extraordinarily rich and detailed picture of each user?s taste. From there it can claim to know or extrapolate everything that a person likes or would like. ‘The ultimate goal of the company is to map every person on the Internet to every object on the Internet, be that a product, a service, or a person,’ Fake says.”

Full post as published by Instapundit.com on August 01, 2010 (boomark / email).