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Analysts: Activision May Do Subscription Based Online Gaming

By james_fudge

Analyst are lining up to predict that Activision will, in their estimation at least, reveal subscription-based models for Call of Duty and other games. Both Wedbush analyst Michael Pachter and Janco Partners' Mike Hickey believe that Activision will launch these models later in the year to earn some coin from the lucrative online multiplayer market.

Pachter points to $60 million in potential Modern Warfare DLC sales during Activision's first fiscal quarter as a key indicator and that the online business is an area where Activision's games seem to have a lot of strength.

"Activision could grow earnings meaningfully by monetizing Modern Warfare 2 online multiplayer," said Pachter. "We estimate that the number of hours spent playing MW2 online is roughly 4 billion combined on Xbox Live and PSN, suggesting a large revenue opportunity. We expect the company to announce plans to monetize online multiplayer content in MW, Black Ops, StarCraft II and other games before year-end." Read More

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Full post as published by GamePolitics.com on August 02, 2010 (boomark / email).