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: GamePolitics.com

Canadian Ad Bureau Breaks out In-game Ad Revenue

By pete_gallagher

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For the first time, revenue from in-game advertising was broken out in a report from the Interactive Advertising Bureau of Canada (IAB), and the figures were not all that overwhelming.

The Canadian Online Advertising Revenue Survey (PDF) serves up actual 2009 results in addition to 2010 estimates. The report stated that 2009 revenue from Canadian in-game advertising was $3 million, or less than one percent of the year's total of $1.82 billion.

Videogame advertising, as defined by IAB, 'can range from an Advertiser buying some or all of the ad units in or around a game, to a 'Sponsored by' link to a custom-branded Game experience.'

Speaking to The Star, IAB President Paula Gignac called videogames 'something of a walled garden' when it comes to marketing information. Read More

read more

Full post as published by GamePolitics.com on August 11, 2010 (boomark / email).

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