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International Law

: IP Dragon

How Social Media Challenge the Brandscape for the Trademark Holders

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Stan Abrams (China Hearsay), Chris Bailey (Rouse), Xie Lin (CUHK) and I gave presentations about the impact of Social Media on intellectual property (and vice versa).

My presentation focused on social media and trademark law. In this presentation I tried to shed light upon the challenges trademark holders are facing in these times of social media. With the solutions I propose I hope I can start a discussion about a more proactive role for trademark holders.

Your feedback is welcome (ipdragon at gmail dot com)
Danny

Full post as published by IP Dragon on September 04, 2010 (boomark / email).

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