Legal Niches

National Guard Leveraging Games in Recruitment Fight

By pete_gallagher

The Michigan Army National Guard will use a combination of college football and videogames in an attempt to bolster its ranks.

The organization will be at the October 9th University of Michigan versus Michigan State University game in Ann Arbor to recruit new members, armed with a tent and 30 videogames to play, which will be provided by touring game specialist Interactive Game Experience.

Major Lavetta Bennet, in charge of the Michigan Army National Guard's Recruiting and Retention Battalion, told the Detroit Free Press, 'This is one of those creative ways for us to be in conversation with them, especially in a video game age.'

Halo: Reach was listed as among the games that will be used to lure potential recruits to the tent.

Full post as published by GamePolitics.com on September 21, 2010 (boomark / email).