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Become a thought leader through blogging for effective PR and marketing

By Kevin

Being quoted by the media is the holy grail of thought leadership, per Josh Sommers, CEO of Focus Media, part of Dow Jones Local Media Group. "It's one thing to say 'I'm an expert,' but being quoted and identified as an expert in the media is much more powerful and vastly increases your credibility." How do you get quoted in the media? Become a thought leader writes Sommers in an article in the Times Herald-Record. Demonstrating yourself to be an expert in your field ? a 'thought leader' ? is a powerful public relations tool to attract new business and create a presence in your industry. If you're a principal or manager of a company, chances are good that you've become an expert with unique insights or outspoken views about some aspect of your industry...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 22, 2010 (boomark / email).