Legal Niches

Saints March in for ESRB PSA

By pete_gallagher

For its latest public service announcement to promote videogame ratings awareness, the Entertainment Software Rating Board (ESRB) has employed a pair of Super Bowl champions.

New Orleans Saints wide receivers Marques Colston and Devery Henderson appear in the spot, in which they inform a clueless consumer buying a game for his son that he should check the rating on the game before purchasing it. The commercial was launched via a press event at a New Orleans area GameStop, with State Senator Daniel Martiny (R-Metairie) and State Representative Jeffrey Arnold (D-New Orleans) in attendance.

The PSA will run on GameStop's in-store network nationwide, appear on the video board at Saints home games and also run on television and radio stations throughout the state of Louisiana.
Colston added, 'I play a ton of video games, and while most of them are OK for kids, some of them are clearly intended for older players.'
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Full post as published by GamePolitics.com on September 28, 2010 (boomark / email).