Legal Niches

Nintendo CEO: Don't Blame Piracy for Software Sales Decline

By james_fudge

In a recent Nintendo investor call, CEO Satoru Iwata refused to blame piracy for the decline in Wii and game sales.

"I do not think we should attribute bad software sales solely to piracy," he said. "Even with piracy, as long as we can create products which can attract attention from many consumers and which can greatly entertain them, that software can make it to the number one position of the hit software sales chart."

Iwata went on to say that Nintendo and investors need to consider it from "perspectives simultaneously" and to find new ways to attract more consumers who are willing to shell out their money to purchase Nintendo's games.

He also mentioned that Nintendo will be putting a strong emphasis on combating piracy on the upcoming 3DS with "beefier countermeasures." Read More

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Full post as published by GamePolitics.com on October 09, 2010 (boomark / email).