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Will blogging become essential for lawyers to establish trust?

By Kevin

In order to establish trust these days, producing helpful content for your target audience is essential. This per John Jantsch, publisher of Duct Tape Marketing, a leading resource on small business marketing. ...[P]eople today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice. So, if they?re not finding content that you?ve produced that provides them that information, even if someone referred them directly to you, there?s a pretty good chance you won?t be worthy of their trust. I guess I am going to tell you that you?ve got to commit to content production, but you?ve got to make it a part of your overall strategy and you?ve got to produce content with an eye on doing two things ? educating and building trust...continue to full post

Full post as published by Real Lawyers : Have Blogs on October 19, 2010 (boomark / email).