Legal Marketing & PR

Myrland: Lawyers are All Over Social Media

By Larry Bodine

Social media marketing maven Nancy Myrland presented at the LMA Midwest Regional Conference in Minneapolis, and shared a few numbers with the audience.  Here are a few that might be interesting.  Note: GALMZ is short for data from the Greentarget, American Lawyer & Zeughauser Study.

--Another Note: During the presentation yesterday, when she took an informal poll of users of different Social Media, when asked which firms had Facebook Pages, half the room raised their hands.

• JD Supra: On LinkedIn, 800K have law or legal in their profile.
• Hubbard One: On LinkedIn, 3% are lawyers = 2,250,000
• 53% of in-house counsel expect their consumption of industry news & information via new media will increase in the next 6-12 months. (GALMZ)
• For professional use, in-house counsel use LinkedIn, Blogs and Wikipedia. (GALMZ)
• An increasing number of in-house counsel want info on their PDAs and Smart Phones. (GALMZ)
• For personal use, in-house counsel like Facebook, Wikipedia, YouTube. (GALMZ)
• 43% of in-house counsel cited blogs are their leading source for news. (GALMZ)
• 26% cited they use Social Networking sites. (GALMZ)
• 50% of in-house counsel use LinkedIn. (GALMZ)
• 68% of in-house counsel are on Facebook. (GALMZ)
• 81 of AmLaw 100 are using Twitter. (GALMZ)
• 38 of AmLaw 100 are blogging. (LexBlog)
• 96 of AmLaw 200 are blogging. (LexBlog)
• Every AmLaw 200 firm company profile on LI by default. (Apollo)
• ~ 5K law firms has business profiles on LI. (Apollo)
• 4K LI groups with the word Law. (Apollo)
• 31 of AmLaw 100 have Pages on Facebook. (John Byrne)
• Lawyers primary reasons for use: Networking, Socializing, Client Development, Career Development, Case Investigation (ABA)

Nancy can be found everywhere online, including 

Blog: www.myrlandmarketing.com

Twitter:  http://www.twitter.com/nancymyrland

Facebook: http://www.facebook.com/nancymyrland

YouTube: http://www.youtube.com/nancymyrland

Full post as published by Larry Bodine's LawMarketing Blog on October 19, 2010 (boomark / email).