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Value of Second Life to law firms is over

By Kevin OKeefe

I questioned last fall the value of Second Life in law firm marketing. If you're not familiar with it, Second Life is an Internet-based virtual world with various social networking features including commerce between users. From Marshall Kirkpatrick's post today at ReadWriteWeb, it looks like the end may be near for Second Life. Second Life's user numbers are stagnating. SL expert Wagner James Au writes at Gigaom that the population in-world has plateaued at just over a half million active users and new user retention is stuck at 10%. The company's founding CEO is stepping into a new role, making room for someone not yet selected, with more managerial experience. Service interruptions are rampant, reading the company blog is disheartening and reader comments on the BrandCenter post return again and again to the basic problems that even dedicated residents have to deal with...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 25, 2008 (boomark / email).