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: GamePolitics.com

MySpace Apps and Ads Indentify Users

By james_fudge

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Facebook is not the only social network having trouble balancing privacy with advertising efforts. According to a Wall Street Journal report, MySpace and some of its popular applications have been transmitting data to outside advertising companies that could be used to identify users.

A WSJ investigation found that information was being transmitted by MySpace when users clicked on ads. The website had pledged in the past to end the practice of sending personal data when users click on ads after a previous WSJ report in May. A MySpace spokesman told the paper that the data identifies the user profile being viewed but not necessarily the person who clicked on the ad.

The WSJ investigation also found that some MySpace applications were transmitting user IDs. Those apps included BitRhymes' TagMe, WonderHill's GreenSpot - a gardening game with 1.8 million users; and RockYou's RockYou Pets, a game with 6.1 million users. Read More

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Full post as published by GamePolitics.com on October 24, 2010 (boomark / email).

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