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: The Hollywood Reporter

USC Institute: Sony's Michael Lynton Defends 3D; 'It's Not a Fad'

By THR

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Lynton, in a discussion that touched on everything from corporate synergy to online marketing to the future of Sony's specialty division, acknowledged that 3D isn't for every movie, but he argued that as the novelty wears off, moviegoers will still be drawn to the enhanced experience.

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Full post as published by The Hollywood Reporter on October 24, 2010 (boomark / email).

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