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Trying to measure the unmeasurable in law blogs and social media

By Kevin

I was in Toronto last week doing a series of roundtable discussions with law firms on blogging and social media. One of the firms wanted to lead off the discussion by looking at the web statistics for the their existing law blogs. I asked why. The law firm was a large general practice law firm. The firm acknowledged it gets its work through relationships and the word of mouth reputation it has. Two things -- relationships and reputation -- that are tough to measure. Blogging and other social media are meant to strengthen relationships and enhance one's reputation. Perfect for the law firm -- but tough to measure. That's okay per Seth Godin. You don't try to measure unmeasurable media. One school of thought is to measure everything. If you can't measure it, don't do it...continue to full post

Full post as published by Real Lawyers : Have Blogs on October 31, 2010 (boomark / email).