Legal Research

"First-Year Law Firm Marketing Plan"

This post was written by Sam Glover: "When I started my law firm, my greatest fear was that I would not be able to get any clients. It turns out that getting clients is not that difficult; it just takes hustle. In the first year of my practice, I worked when I had clients, and tried to get clients when I didn't have work to do. I did a lot more of the latter.

At the time (five years ago), there wasn't as much noise from social media gurus. Most of my business came from the tried-and-true "techniques" of networking and teaching. Despite all the noise from the gurus and consultants, I still believe these must be the foundation of any successful law firm marketing plan. But social media and blogs can be an important part.

If you are starting your firm, or if you recently did so, here is what worked for me to get clients during my law firm's first year..."

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Source: Lawyerist.com, 2 November 2010. © 2007-2010 Lawyerist Media, LLC. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on November 03, 2010 (boomark / email).