Legal Niches

EA says rivals are 'resting on their laurels'

By james_fudge

Once in awhile, someone in the game industry throws out some fighting words worth noting. This week those comments come from EA Easy executive Ben Cousins. Speaking at London Games Conference earlier in the week Cousins said that the company's rivals are "resting on their laurels" when it comes to investing in the future of video games. Cousins and the label he fronts see the future squarely focused on free-to-play games. When asked about free-to-play social game makers like Zynga, Cousins said the following.

"I'm not too paranoid. Of all the big game publishers, EA is the most forward-thinking - you have to be the most aggressive. Other players [in the market] seem happy to rest on their laurels, It's an Extremely dangerous game. [Right now], it makes sense to take chances. Read More

read more

Full post as published by GamePolitics.com on November 06, 2010 (boomark / email).