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International Law

: IP Dragon

Another Mass IPR Campaign in China: Groundhog Day All Over Again

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China's Ministry of Culture announced that it has launched an IPR campaign that cracks down on counterfeit products and needs to raise awareness about IPR protection. It focuses on karaoke bars, websites, online-games, internet cares, animation and artistic products. Read the Xinhua article via People's Daily Online here. Sounds familiar As you might have already read here or here (chapter 8.3), IP Dragon is not a believer in China's mass campaigns, because:

- they are temporary (although this campaign will be quite long: half a year);

- fight symptoms not the causes;

- the are announced, so that infringers can take this into account.

However, the best part of these massive IPR campaigns were their imaginative names of these massive campaigns, such as "Operation Mountain Hawk", "Sunlight 1, 2 and 3" and my favourite "Blue-Sky". Although you would expect the Ministry of Culture to be in the best position to come up with a great name, they unfortunately called this campaign just generically campaign.

However, if the campaign has some name, please let me know. In the mean time my suggestion is "Groundhog Day All Over Again". If you have a more imaginative name, please let me know.

Full post as published by IP Dragon on November 13, 2010 (boomark / email).