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Only 8% under age 35 to rely on newspaper for news : Law firm PR has got to change

By Kevin OKeefe

Picked up from The New Yorker, via Pat Thornton, that per a recent study, 39% of those under 35 said that they expected to use the Internet in the future for news purposes; just eight per cent said that they would rely on a newspaper ('Abandoning the News,' published by the Carnegie Corporation). More shocking is that only 19% of Americans between the ages of 18 and 34 claim even to look at a daily newspaper. That ought to send shock waves through large law firms with expensive PR and communication programs designed to get their lawyers quoted in print. Unfortunately it's not. I continue to run across law firm heads who know little about online publishing - unless you count archiving old articles and newsletters on websites. Chief Marketing Officers and PR heads in large law act like blogs, by far and away the largest producer of online niche news & information, are for kids...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 26, 2008 (boomark / email).