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Trade-mark Update: Indigo vs. Preferred One

By Richard P.W. Stobbe

One company files a Canadian trade-mark application for IREWARD based on “proposed use” for a customer loyalty program. In other words, they intend to use it, but haven’t yet launched their service. However, they know that when they do start using the mark, they’ll benefit from their October 15th filing date.  A month later, unaware [...]

Full post as published by Intellectual Property in Canada (ipblog.ca) on November 17, 2010 (boomark / email).