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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Bad Law Firm Marketing: Corporate Counsel Name 14 Arrogant Firms

By Larry Bodine

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From Law360:

They are inflexible on rates, refuse to discuss alternative fees and delegate high priority communications to associates: they are the law firms considered most arrogant by corporate counsel. And 14 firms have won the designation this year for the first time, according to a new survey by The BTI Consulting Group Inc.:

Arent Fox
Bartlit Beck
Cleary Gottlieb
Fenwick & West
Ice Miller
Jackson Kelly
McKool Smith
Perkins Coie
Simpson Thacher
Steptoe & Johnson LLP
Weil Gotshal
White & Case
Williams & Connolly
Wilson Sonsini

Firms that made the list for the second year running include Baker & McKenzie, Kirkland & Ellis, Jones Day and Cravath Swaine.

The firms that dropped off the list this year were Latham & Watkins, Anderson Kill, Davies Ward, DLA Piper, Dykema Gossett, Finnegan Henderson, Foley & Lardner, Fulbright & Jaworski, Gibson Dunn, Greenberg Traurig, Hogan Hartson, Honigman Miller, Hunton & Williams, Jenner & Block, K&L Gates, Kaye Scholer, Linklaters, Littler Mendelson, Mayer Brown, McCarthy Tetrault, Milbank Tweed, Morgan Lewis, Ogilvy Renault, Orrick, Patton Boggs, Paul Hastings, Quinn Emanuel, Shearman Sterling, Sheppard Mullin, Sidley Austin, Slaughter and May, Thompson Hine, Wachtell Lipton, Wiggins Childs, Wilson Elser and Winston & Strawn.

The report noted that some aspects of superior client service can be perceived as arrogance by a number of in-house attorneys. For example, some firms made the most arrogant list for being overly direct with communications that want their advice sugar coated.

Other behaviors perceived as arrogant include:

Having little experience on the other side of a matter
Excluding general counsel in client communications
Not including junior members of a company's in-house legal team.

The most arrogant list was built on the responses of nearly 300 corporate counsel at Fortune 1000 companies

Full post as published by Larry Bodine's LawMarketing Blog on December 06, 2010 (boomark / email).

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