Legal Marketing & PR

Survey Report: How Law Firms Spend their Marketing Dollars

By Larry Bodine, Esq.

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A new LawMarketing Portal survey reveals that:

• A preponderance of law firms spend 2% of their gross revenues on marketing.
• Law firms lavish the amount spent on attorney-client meals and entertainment.
• 52% said that their lawyers have individual marketing plans
• 49% reported that their firm does not have a marketing committee
• 62% said they only “occasionally” measure ROI on marketing
• 54% of respondents admitted that their law firm does not have a written marketing plan.

Note: You must be a Premium Member of the LawMarketing Portal to view the article.  See the sidebar for more info.

The report itemizes in detail how much law firms spend on printed marketing materials, website, sports and other tickets, advertising, public relations, yellow pages, event planning and marketing training.  For example, some firms (16%) spend $101,000 to $200,000 on charitable and civic event sponsorships; ironically an almost equal number (18%) spend $5,000 or less on sponsorships.

Read "Survey Report: How Law Firms Spend their Marketing Dollars" today at http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleCategoryID=58&ArticleID=740

Full post as published by Larry Bodine's LawMarketing Blog on March 28, 2008 (boomark / email).