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BigLaw: Here Is the 2011 Marketing Plan for Your Firm or Practice Group You Were Going To Prepare

By Lee Rosen

Originally published on January 4, 2010 in our free BigLaw newsletter. Do you work in a small law firm? If so, you're reading the wrong version of this column. Read the SmallLaw version instead. This month a variety of "experts" will push your firm or practice group to put together a marketing plan for 2011. That's a great idea! Those of you who manage large firms or practice groups within large firms or who serve as a Chief Marketing Officer will get to it right after you put the finishing touches on your 2010 marketing plan. Oh yeah, that's right. You're really not going to write a 2011 marketing plan. Between your clients, the fires you'll need to put out, and all the other unforeseeable events that you know will occur, you'll be lucky to find the time and energy to perform your job let alone write a marketing plan...continue to full post

Full post as published by TechnoLawyer Blog on January 06, 2011 (boomark / email).