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Legal Marketing & PR

: Real Lawyers : Have Blogs

All law firms should blog, unless they?re sleazy

By Kevin OKeefe

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Ted Demopoulos picked up a wonderful quote from Dan Schawbel's article, 'Should Marketing Executives Blog.' I see no reason for a company not to blog, unless they?re sleazy. Companies have a unique opportunity in time to speak to consumers in a human voice. Provide understanding, clarity and void of corporate bunk. It?s an amazing time to be in Marketing, Communications and Advertising. There is no reason for a company not to leverage this channel to build credibility, loyalty and add humanity. If there's a group who could use some help building credibility, loyalty and add humanity, we lawyers would have to be near the top. I'm not about to say every law firm must blog. But if you're questioning your value to society or have had it up to your eyeballs with the public putting you down as a lawyer, why not do something about? Ask around...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 29, 2008 (boomark / email).

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