Legal Marketing & PR

Marketing Lessons: Fairfield Inn vs. United Airlines

By Larry Bodine

In contrast to my experience with United, Fairfiled Inn near LaGuardia knows how to treat customers.  When I called them and told them the airline had stranded me, Fairfield Inn:

• Was delighted to have a customer to fill their rooms.
• Promptly dispatched a van to pick me up, for free.
• Put me in a room with a king bed.
• Had freshly-baked, warm cookies at the check-in counter.
• The receptionist mentioned there was a free breakfast in the morning.
• He also handed me several takeout menus of restaurants he recommended.  "They'll deliver your dinner right to your room," he said.

I will definitely stay at a Fairfield Inn again.  United, not so much.  See the short video below.

Full post as published by Larry Bodine's LawMarketing Blog on February 02, 2011 (boomark / email).