Legal Niches

Kevin Butler Tweet Accidently Shares PS3 Root Key

By james_fudge

As a general rule, everyone loves the antics of Sony Computer Entertainment America's fictional executive, Kevin Butler. His TV commercials are hilarious, and even his online chatter is good for an occasional chuckle. But a recent back and forth on Twitter may have put some egg on the face of SCEA's marketing department. During a short exchange of tweets with Linux and Mac enthusiast Travis La Marr, Butler inadvertently retweeted the PS3 root key to all of his followers. The story is particularly embarrassing for Sony, who is in a mad dash to stop people from sharing that root key on the Internet.  

La Marr tweeted the code at Butler, and signed off with "come at me @TheKevinButler." Whoever handles that Twitter account for Sony did not notice the long string of code in the message. That person retweeted the entire message, adding the comment: "Lemme guess ... You sank my Battleship?" Read More

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Full post as published by GamePolitics.com on February 09, 2011 (boomark / email).