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Is your law firm SEO company doing you more harm on Google than good?

By Kevin O'Keefe

The lead story in the Business Section of Sunday's New York Times, 'The Dirty Little Secrets of Search,' ought to be a wake up call for law firms paying companies for search engine optimization - SEO. Do you know what your law firm's SEO company is doing in an attempt to achieve higher search results for you? Is the SEO company using tactics that will end up sabotaging your firm's long term search results in order to achieve short term gains? You know -- gains you can see when you're paying the SEO company the big money. J.C. Penney, under the gun from shareholders to achieve high Christmas sales last year, turned to a SEO company to get it high search results on Google. It worked. Key in dresses and Penney's beat out Macy?s, J. Crew, and the Gap...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 14, 2011 (boomark / email).