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Legal Marketing & PR

Golden Practices

Ideas, tips and best practices for and from law and other professional service firms.
By Michelle Golden

Post Frequency: 2.6/day

Last Entry: March 07, 2011 at 15:38:20

How to Do a Good Professional Blog

Posted on August 04, 2008
I'm just so impressed with Texas. Texans are known for their big hearts, big ideas, and being a bit rebellious, so maybe it's no accident that some of the best professional service firm blogs come...

The Exhuberant Accountant

Posted on July 30, 2008
The newest CPA firm blog is that of Scott Heintzelman (CPA, CMA, CFE) a young partner at savvy McKonly & Asbury in PA. Scott's blog is aptly named (if you've met Scott!): The Exhuberant Accountant....

The Exuberant Accountant

Don't Just Recruit Cool, BE Cool

Posted on July 29, 2008
Rita Keller brings up being "cool" if a firm is going to remain competitive. I agree and expand the point to emphasize it's a two-parter! The first step is attracting great people. The second and...

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High Satisfaction Day (HSD)

Posted on July 27, 2008
My friend Ron Baker taught me about HSDs. HSDs are the days when something happens that makes you swell with sense of accomplishment and think, "this is why I do what I do!" - your...

"Are Employees Really an Audience?"

Posted on July 23, 2008
With permission, I post an e-newsletter article by a St Louisan in the PR profession, Les Landes. Les also recently started a blog called "Inside Out" which addresses "aligning marketing communications with employee engagement." (I'm...

Excellent Meeting Tips (Especially Sales Meetings)

Posted on July 17, 2008
Came across this fantastic post on the blog of Alexander Kjerulf, aka Chief Happiness Officer. We've all heard that the more someone else talks, the more brilliant they'll think you are! (or something like that.)...

Blog Content Sources

Posted on July 17, 2008
As a starting point for blog content, I always (and I do mean that as an absolute) recommend that professionals interested in blogging start going backward through their sent emails for ideas. In combing through...

Accounting Blogs Sprouting Up All Over the Place!

Posted on July 09, 2008
Ya know how accounting marketing season begins in May and June? Well, this is my favorite marketing season yet. The past two years delivered only teeny-tiny accountant blog growth despite growing awareness by accountants of...

Carlin and Taxes?

Posted on June 24, 2008
How do accountants spend the five minutes between learning about blogging, and heartily rejecting the idea of blogging? They wonder, "what would I ever write about on a blog?" The answer to the question might...

Must Be The Annual "Let's Send Them Everything We've Got" Mailing...

Posted on June 12, 2008
Funny but true. A few years ago I was just starting to work with a 30ish person firm that, ironically, performed the audit for an organization who employs a good friend of mine formerly of...

AAM 2008 in San Diego

Posted on June 05, 2008
It's lovely to be here in San Diego this week for the Association for Accounting Marketing Conference! I'm here learning and am (as this posts) presenting on "The Web Now. What CPA Firms Need to...

Are You a Better Listener Than Tom?

Posted on May 26, 2008
Just read a great story on Craig Weeks' Accounting Practice Business Development blog. The post is called "The Meeting Went Very, Very Wrong." I've seen very similar situations. It's like we're looking for that perfect...

The Four Ways to Differentiate & Why Negative Ads Are Run

Posted on May 20, 2008
Differentiating professional service firms is enormously difficult to get firms to do. Off the top of my head, it would seem there are only four main ways to differentiate a professional service firm: 1) Specialize....

Darfur Exhibit Sponsored by Houston CPA Firm

Posted on May 19, 2008
I recently visited Houston (for the first time!) in order to attend a one-of-a-kind event. CPA firm Gainer Donnelly Desroches hosted a preview of the "Darfur: Photojournalist Respond" exhibit at the Holocaust Museum Houston. As...

Creative and Edgy Attracts

Posted on May 08, 2008
I'm so behind in blogging. Seriously. And I know I don't actually have to tell you that. The beauty of blogs is that you, the reader, don't really know all the things I've been meaning...

Networking in the Age of Social Media

Posted on May 08, 2008
Just out is an article I wrote for Association for Accounting Marketing's bi-monthly newsletter, MarkeTrends, on the subject of the coolest way to build personal credibility and your business network. Here's an excerpt: Blogs, despite...

Defining Who You Are and Who You Aren't = Specializing

Posted on April 28, 2008
Who you aren't (see my last post) often comes up when discussing who you are. A brilliant comment to that post from my friend Marijean Jaggers (of Standing Partnership, a PR firm) inspires me to...

Who Aren't You?

Posted on April 26, 2008
If I've said it once, I've said it a hundred times. Figure out who you are (and who you AREN'T) and boldly state BOTH! These guys have done exactly that: Hat tip to Brian Weinstock...

Gathering Customer Testimonials

Posted on April 22, 2008
Today on the Association for Accounting Marketing Discussion List, someone asked about the best ways to gather client testimonials. A discussion ensued and I was moved to share Golden Marketing's process. It seems several folks are comfortable writing a testimonial for the client and seeking their approval...

Mentoring Programs: Why They Don't Work

Posted on April 05, 2008
This post is for professional service firms who are thinking of starting a mentoring program or who have one and are wondering why it's not a brilliant success. Assigning mentors doesn't work. And internal mentoring programs are rife with problems. If you joined your firm before so-called 'mentoring programs' were...

Internal Mentoring Programs: The Wrong Approach

Isn't Your Firm Blogging Yet?

Posted on April 02, 2008
According to LexBlog founder Kevin O'Keefe, 25% of the top 200 US law firms have blogs. From Kevin's report: 53 of the 2007 AmLaw 200 firms were blogging Those 53 firms were responsible for a total of 110 blogs 36% growth in last 6 months in the number of AmLaw...

Istan-beauti-ful

Posted on March 31, 2008
Had an amazing week last week accompanying Ron Baker (VeraSage founder) to Istanbul for a presentation to the Turkish Advertising Association. Ron introduced Value Pricing in a presentation called Creating and Capturing Value to a group of about 80 people...

Productivity

Posted on March 22, 2008
An endless number of tools exist to help individuals and organizations become more productive. Like weight loss "solutions," most are a lot more hype than help. There is, however, one thing that I have witnessed that really does begin driving individuals and groups to improve in their productivity: Understood and...

Productivity

The Trick to Proposals is Knowing if You Should Even Do One

Posted on March 18, 2008
Just got back from teaching our Marketing Courses in Texas. Last Tuesday's class was on Proposal Systems and Processes. Attendees are usually surprised when my class starts off with all the reasons for not doing proposals. Personally, I hate RFPs, but responding to them is an essential part of doing...

The Trick to Proposals is Knowing if You Should Even Do One

Posted on March 17, 2008
Just got back from teaching our Marketing Courses in Texas. Last Tuesday's class was on Proposal Systems and Processes. Attendees are usually surprised when my class starts off with all the reasons for not doing proposals. Personally, I hate RFPs, but responding to them is an essential part of doing...

Referral Sources: There's Always a Way to Reciprocate

Posted on March 05, 2008
The greatest referral source marketing fallacy among professionals is the thinking that you can't reciprocate to some referral sources because you don't serve the same type of clients as your referral source. Guess what? You can ALWAYS reciprocate. You probably just aren't thinking broadly enough...

Referral Sources: There's Always a Way to Reciprocate

Posted on March 04, 2008
The greatest referral source marketing fallacy among professionals is the thinking that you can't reciprocate to some referral sources because you don't serve the same type of clients as your referral source. Guess what? You can ALWAYS reciprocate. You probably just aren't thinking broadly enough...

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