Legal Marketing & PR

Listerv discussion: Forget Print & YP Ads; Get Results Online

Posted on January 10, 2008
On the LawMarketing Listserv, there is currently a lively discussion on promoting a law firm via print advertising vs. Yellow Pages vs. the Web.  [Visit www.lawmarketing.biz to join the discussion.]  Dale Tincher of ConsultWebs offered an intelligent and detailed response to my initial comment: Sure, you can make the the print ad better by including a person's name and number to contact, and can include a call to action (like requesting a white paper or survey), and this will produce something to measure...

Webinar on Friday: How a Law Firm Grew its Fees $7.5 million

Posted on January 09, 2008
Leonard, Street and Deinard realized $7.5 million in fee receipts growth over a two-year period, based on a $150,000 program investment – including coaching fees, outside training fees, events and sales incentives. In a Webinar this Friday, Mike Cummings and I will talk with Jill Weber about how the firm did it -- and how your firm can too...

LexisNexis Acquires Redwood Analytics

Posted on January 08, 2008
LexisNexis has added New Jersey-based Redwood Analytics to its collection of companies, which also includes InterAction CRM software, the atVantage business intelligence database, and the Martindale-Hubbell directory.Redwood sells business performance software for large law firms that mines the time-and-billing records to create reports on financial performance, focusing on the most significant drivers of the business of law...

New Podcast Offers Free Business Development Advice

Posted on January 07, 2008
Click the link to listen to Cole Silver, Esq., interview me in the Expert Audio Series podcast. Listeners will get 34 minutes of free advice from me as I cover: Overcoming your natural hostility to marketing and sales. Avoiding rejection and conducting a new-business call correctly...

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Blogging's a Low-Cost, High Return Marketing Tool

Posted on January 05, 2008
The headline in the New York Times Busines section says it all: Blogging's a Low-Cost, High Return Marketing Tool. "It is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand," the article says...

Visionary Sheldon Bonovitz Steps Down at Duane Morris

Posted on January 04, 2008
Having grown Duane Morris from 200 lawyers to 650, firm chairman Sheldon Bonovitz has stepped down and handed over the reins to vice chairman and litigation department head John J. Soroko.Bonovitz brought on Ed Schechter as the firm's first chief marketing officer in 2001...

Federal Judge Calls Lawyer Ratings "Nonsense"

Posted on January 03, 2008
U.S. District Chief Judge Robert S. Lasnik in Seattle, WA, declared in a 10-page opinion that lawyer ratings are “nonsense” and “ludicrous.” Specifically criticizing Avvo, the judge said, “the rating itself cannot be proved true of false...

Even More Firms Dropping Out of Martindale-Hubbell

Posted on January 02, 2008
In an informal survey of Philadelphia firms by Delaware Valley Law Firm Marketing Group shows that more firms are eliminating or scaling back their Martindale-Hubbell's directory listing. Delaware Valley Group founder Stacy West Clark said the cost of the listings -- firms pay by the word or "unit" -- was causing firms "enormous pain...

Now Working from Tucson

Posted on December 28, 2007
Thanks to the wonders of the Web, email, unlimited long-distance calling, FexEx and a good international airport, I am now working in my West Coast office in Tucson, Arizona.  As in years past, you can find me at:4601 E. Camino Pimeria AltaTucson, Arizona 85718tel: 520...

Marketing Angle: Your Firm Knows E-Discovery

Posted on December 27, 2007
The courts have created a marketing opportunity for law firms with the promulgation of new guidelines for e-discovery.  Firms that have an expertise in electronically stored information have a new marketing angle, in presenting themselves as experts in this hot new area of law...

Wolf Greenfield Deals Humor to Market IP Law

Posted on December 26, 2007
There must be something in the River Charles that gives one Boston law firm a great sense of humor. Wolf Greenfield, a larger-than-life 75-lawyer intellectual property firm, has dealt a deck of holiday cards -- hilarious branded playing cards.The deck includes their greatest hits of Christmas past including their Mad magazine fold-in card, patent bar (of candy), "Better Patents and Trademarks" magazine, gingerbread house, Advent card and advertising campaigns ("wicked smart" and "Smarts Illustrated")...

First Annual WTH ("What The Hell?") Bad Christmas Card Awards

Posted on December 22, 2007
Blogger Peter Darling has launched the First Annual WTH ("What The Hell?")  awards at his blog, Business Development.2nd PrizeThe runner-up is an intellectual property partner at a large, very prominent firm in Silicon Valley who sent him a holiday card that he did not sign...

Calloway and Nelson Podcasts Offer Marketing Advice

Posted on December 21, 2007
Check out the new collection of podcasts by Sharon D. Nelson and Jim Calloway, which includes Electronic Marketing: Harnessing the Web's Whizbang. It includes the following points about how lawyers can use the internet to market their law practice: Put your marketing plan in writing...

Vote for This Blog

Posted on December 20, 2007
Editors of the ABA Journal selected the LawMarketing Blog as one of the top 100 best websites for lawyers. Now lawyers are being asked to vote on their favorites in each of the Blawg 100’s 12 categories. To vote, go to http://www.abajournal...

E-Newsletters Have Many Advantages

Posted on December 19, 2007
Electronic newsletters are a must for any marketer's toolbox, according to Lisa G. Meyer, the director of marketing and client relations at the New England law firm Preti Flaherty. "They offer fast, direct communication with clients, prospects and customers...

Historic Inventors Gather on Hamilton Brook Smith Reynolds Holiday Card

Posted on December 18, 2007
You know the holiday card is from Hamilton Brook Smith Reynold, the intellectual property law firm in Concord, MA, when you see Thomas Edison serving the turkey with Mmm. Marie Curie.The card also includes jokes about eight famous inventors. It refers to Edison's "unfortunate failures including the remote control turkey baster and the electric gravy delumpifier...

Again, Cancel Your Yellow Pages Ad

Posted on December 17, 2007
"If you are not getting a solid ROI from your Yellow Page spend, cut back! If you’re not investing in search engine optimization for your law firm, you need to wake up! It’s the year 2007, Rip Van Winkle. People use the Internet to find lawyers," says the ilawyermarketing blog...

Top Four Reasons to use Presentations as a Marketing Tool

Posted on December 14, 2007
Lawyers should utilize speaking engagements as a subtle form of marketing, according to marketing consultant Joseph Sommerville. By making in-house presentations and teaching educational classes you will definitely obtain new clients.Did you ever wonder what your most effective business development tool is? Stand in front of the nearest mirror to find out...

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